Hypnosis is the most effective way of giving up smoking, according to the largest ever scientific comparison of ways of breaking the habit. Willpower, it turns out, counts for very little.
Smokers are coming under increasing pressure to quit. Earlier this month the Institute of Actuaries published the results of a study it commissioned which showed that the mortality rate for smokers is twice as high as for non-smokers, and that, on average, a smoker dies six years earlier than a nonsmoker. Surveys suggest that three in four smokers would like to give up, according to the anti-smoking campaign Action on Smoking and Health (ASH).
Source: New Scientist